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30 de agosto de 2014

Brazilian Fashion Designers - Dica de Leitura

Dica de Leitura

A new generation of Brazilian fashion designers in the late twentieth and early twenty-first centuries have gained an international profile with conceptual designs that challenge Western presuppositions of what constitutes “Brazilian-ness.” While earlier Brazilian fashion innovators tended to copy and edit Western fashion designs, emulating Western conceptions of beauty and good taste, the work of designers such as Alexander Herchcovitch, Ronaldo Fraga, Karlla Girotto, Jum Nakao, Isabela Capeto, Carlos Miele, and Tereza Santos contests the stereotypical tourist’s view of Brazil as a tropical paradise, and references the darker, quotidian aspects of Brazilian life. The establishment of São Paulo Fashion Week in 1996 and Fashion Rio in 2000 have provided a mechanism for these designers to achieve new heights of international visibility and commercial success. As previous commentators have demonstrated, all fashion designers are informed, however subliminally, by human contact with the international environment, whether in a geographical, economic, political, or cultural sense. These forces are all interrelated yet at the same time modified by an individual’s epistemological knowledge, and a designer’s own understanding of the points of contact between such subjects. Covering much of eastern South America, Brazil is the fifth largest and most populous country in the world. Contemporary Brazilian fashion design reflects the richness of Brazil’s history (which has included huge influxes of immigration from Europe, Asia, and America following the abolition of slavery in 1888), as well as its geographical, racial, and cultural diversity.

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