Dica de Leitura
http://www.bergfashionlibrary.com/view/bewdf/BEWDF-v2/EDch2811.xml
A new generation of Brazilian fashion designers in
the late twentieth and early twenty-first centuries have gained an international
profile with conceptual designs that challenge Western presuppositions of what
constitutes “Brazilian-ness.” While earlier Brazilian fashion innovators tended
to copy and edit Western fashion designs, emulating Western conceptions of
beauty and good taste, the work of designers such as Alexander Herchcovitch,
Ronaldo Fraga, Karlla Girotto, Jum Nakao, Isabela Capeto, Carlos Miele, and
Tereza Santos contests the stereotypical tourist’s view of Brazil as a tropical
paradise, and references the darker, quotidian aspects of Brazilian life. The
establishment of São Paulo Fashion Week in 1996 and Fashion Rio in 2000 have
provided a mechanism for these designers to achieve new heights of international
visibility and commercial success. As previous commentators have demonstrated,
all fashion designers are informed, however subliminally, by human contact with
the international environment, whether in a geographical, economic, political,
or cultural sense. These forces are all interrelated yet at the same time
modified by an individual’s epistemological knowledge, and a designer’s own
understanding of the points of contact between such subjects. Covering much of
eastern South America, Brazil is the fifth largest and most populous country in
the world. Contemporary Brazilian fashion design reflects the richness of
Brazil’s history (which has included huge influxes of immigration from Europe,
Asia, and America following the abolition of slavery in 1888), as well as its
geographical, racial, and cultural diversity.
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